WINNERS 2015

WINNERS 2016

RICKY GERVAIS

Ricky Gervais has carved an incredibly successful career from making people laugh but when it comes to standing up for the rights of animals, it’s no joking matter for the passionate animal activist. 

In 2014, Ricky famously declared; ‘Animals don’t have a voice. But I do. A loud one. [I’m a big f***ing mouth.] My voice is for them. And I’ll never shut up while they suffer’. And true to his word, Ricky is constantly shouting from the rooftops about bringing an end to animal cruelty. Whether it’s fighting against fox hunting or battling a historic bull fight – when it comes to all creatures great and small, Ricky has their back.

Thanks to his celebrity status from films and TV, Ricky has a staggering following on Twitter and he regularly uses social media to make people sit up and listen. One carefully worded tweet to his 10 milllion followers can bring global attention to animals in fear or danger within seconds. He can encourage charity donations to come flooding in and get everyone talking about shocking examples of cruelty around the world.

In the past, Ricky has used social media to highlight the atrocity of 10,000 dogs slaughtered every year at the annual Chinese Yulin Dog Meat Festival and campaigned to bring it to an end. He has individually named and shamed big game hunters as they’ve posed by their bleeding ‘trophies’ and has expressed his disbelief at the use of animals to test cosmetics.

Ricky uses his fame as a unique opportunity to shine a spotlight on public issues with intelligence and comedic charm, which in turn brings about change. His provocative comments make headlines and fuel debates, while his adorable cat Ollie quietly attracts his own army of fans.

Ricky’s passion and ability to be vocal has made millions of people painfully aware of such issues as the slaughter of whales in the Faroe Islands and the stolen pet dogs of Thailand that are destined for the illegal meat trade.

Ricky is driven to raise awareness and get signatures on petitions that pile pressure on governments. He has put his name to campaigns with charities such as PETA and the Humane Society International. Ricky won’t stop until animals are protected from blood sports and their fur is no longer used as a fashion statement.

Ricky is undoubtedly a voice for all animals and it’s fair to say the world is starting to listen to him. ‘Animals are not here for us to do as we please with,’ he has said. ‘We are their family. Be kind to them.’ We hear you Ricky. Loud and clear.